For Freedoms 2020 Awakening Campaign
Social media strategy for For Freedoms art collective leading up to the 2020 American Presidential Election and beyond.
Over the course of 3 months, @forfreedoms gained more than 10,000 followers and 14 million impressions—1 in 10 who voted.
FFTV
To deepen the public’s understanding of each artwork created for a nationwide billboard initiative reaching all 50 states featuring 75 artists., we launched FFTV: a series of Instagram Live interviews: 4 questions about the new “4 freedoms” daily at 4 pm through Election Day. 28 Instagram Live artist interviews gained 20,000 views.
Op-Ed for AAPI Solidarity Campaign
"The pursuit of justice does not simply end once we #StopAsianHate, for AAPIs or any single community. An injustice to anyone is a threat to justice for everyone. Justice is a vast and infinite undertaking — one that requires the work of all of us. None of us can be free, until all of us are free."